Marketing Lead

Work arrangement

This hybrid role requires regular travel to Greater Houston, TX for in-person work. Your manager will confirm the weekly schedule.

What you will do

• Turn business and client goals into prioritized marketing plans, channel choices, budgets, and measurable outcomes.

• Review positioning, campaign briefs, creative, claims, automation, and reports before client or public release.
• Establish analytics and experimentation practices that distinguish useful business results from vanity metrics.
• Lead client reviews, explain performance honestly, and adjust plans when evidence or constraints change.

• Coach specialists, balance team capacity, and coordinate marketing work with sales and delivery.

What we are looking for

• Demonstrated experience leading measurable B2B, agency, or service marketing programs.
• Strong analytics, prioritization, client communication, editing, and team leadership skills.
• Working knowledge of SEO, content, lifecycle marketing, paid media, CRM, and conversion measurement.
• Sound judgment about AI-assisted work, privacy, brand risk, approvals, and causal claims.

How the application works

Complete the application, role assessment, practical work sample, and electronic signature below. A Cyberlytics reviewer evaluates every completed application. Assessment scores inform that review; they never automatically reject or advance an applicant. We contact selected applicants separately with interview details.

Cyberlytics uses a skills-first process. Do not provide a Social Security number, banking information, medical information, photograph, or any other sensitive information that this application does not request.